Just how important are old media ideas in today’s ever-changing society? Felix Salmon argues that whilst new media is willing to adapt and change, the old media, as portrayed by Dean Starkman, is unwilling to accept the importance of the new way in which the industry is changing. Salmon, not disagreeing with Starkman, still values the importance of old methods of investigative journalism.

“Now I have nothing against good investigative journalism, but it’s hardly a defining feature of most journalism.”

The idea that in order to write a ‘proper’ piece of journalism you need to go out and do all the research by yourself is something that as is not as important to today’s media. Salmon, writing Teaching Journalists Read in 2010, highlighted the importance of social media and getting involved in the conversation, a view that is still relevant for modern day journalists. Anyone can go out, search, find and write about what gets people talking simply because new information is so widely available. This idea contradicts Starkman’s view that the news business is losing journalists. With access to the internet, anyone can write a informative piece and call themselves a journalist. Surely sourcing the information online, coming up with an idea and presenting it in your own words is just a modern form of journalism?

A blog gives people the freedom to write for as long as they want, about whatever they want. Salmon argues that the importance of writing in a “short and punchy” form is something that the old media lacks and therefore needs to learn. With the introduction of social media and the fact that new information is always coming in, the importance of grabbing people’s attention in as few words as possible is crucial to the way the modern readers thinks.

We are left with the message that old and new media need to work together.Without the harmony of the two Salmon fears the “old-school publications are getting left far behind” and this could dramatically impact the way we read and obtain our news.